A 30 Second guide no 6 on how to find type symbols and characters in Adobe software

In this video, Tim explains how to find all the characters and symbols you need in type, by using the glyphs panel.

 

 

 

A 30 Second guide no 5 to text point sizes. What are they really?

Tim explains what point sizes really are, in this easy to understand 30 second video. He also tells you how to use millimetres or inches in the font size window in Adobe Photoshop, Illustrator or InDesign and get the software to convert it to points automatically.

 

 

Do’s and don’ts for professional looking marketing materials

Do’s and don’ts for professional looking marketing materials

1. Create impact with simple shapes
Colour shapes against the background helps to bring the message forward.
2. Do consider your materials
Depending on what the brochure is for, the material used can relate very well. Recyclable materials make your business look more environmentally friendly and ‘green’, while something more industrial gives an entirely different, blue collar feel.
3. Limit your fonts
Use easy to read fonts for simple and effective graphic design. The eye finds it hard to scan multiple typefaces, so stick to a simple collection of fonts.
4. Do use font families
Create visual uniformity by applying one typeface or font family to text. Use a font family that has a selection of variants, such as italic, bold, condensed, to keep options open.
5. Simple
Make sure every element has a reason to be in the design and keep the number of fonts, colors, shapes and frames to a minimum.
6. Symmetry
Use horizontal and vertical lines to correspond with other design elements for balance and proportion.
7. Don’t be afraid of white space
Create a fluid design by surrounding words with white space to let elements breathe. The application of space makes a design easier to read.
8. Align images
Aligning images with grids or frames makes a design look more professional.

Call Ally to talk about how we can train you in industry standard Adobe graphics software.

Adobe Creative Cloud 2015 is here so see the video!

Adobe has introduced some new features in its 2015 release that enable one to work across multiple devices. Start your work on a tablet and then continue it on your desktop. There are also apps that integrate with the cloud that enable you to use your phone to capture colour and shapes.

 

DPS
Adobe also released a completely re-imagined Adobe Digital Publishing Solution (DPS) that will be available through their public beta program this week, giving you full access to the product until it is available for purchase later this summer. They have been working on this completely new, built from the ground up, DPS for about a year and it represents a sea change for companies that want to create amazing, content-rich apps that audiences love to use.

Adobe are also making DPS a core component of Creative Cloud for Enterprise (CCE). CCE offers all of the creative tooling and workflows that allow companies to leverage design as a quantifiable advantage over their competitors.