Do’s and don’ts for professional looking marketing materials

Do’s and don’ts for professional looking marketing materials

1. Create impact with simple shapes
Colour shapes against the background helps to bring the message forward.
2. Do consider your materials
Depending on what the brochure is for, the material used can relate very well. Recyclable materials make your business look more environmentally friendly and ‘green’, while something more industrial gives an entirely different, blue collar feel.
3. Limit your fonts
Use easy to read fonts for simple and effective graphic design. The eye finds it hard to scan multiple typefaces, so stick to a simple collection of fonts.
4. Do use font families
Create visual uniformity by applying one typeface or font family to text. Use a font family that has a selection of variants, such as italic, bold, condensed, to keep options open.
5. Simple
Make sure every element has a reason to be in the design and keep the number of fonts, colors, shapes and frames to a minimum.
6. Symmetry
Use horizontal and vertical lines to correspond with other design elements for balance and proportion.
7. Don’t be afraid of white space
Create a fluid design by surrounding words with white space to let elements breathe. The application of space makes a design easier to read.
8. Align images
Aligning images with grids or frames makes a design look more professional.

Call Ally to talk about how we can train you in industry standard Adobe graphics software.

Reflecting and joining in Adobe Illustrator

Today we’re going to create a clock and I’m going to start off by making the hand using symmetry. Using the Pen tool I’ve drawn half the hand.

ADOBE ILLUSTRATOR SYMMETRY TUTORIAL half clock drawn

I now want to make a symmetrical copy to complete the clock hand, so with this object selected, go to the toolbar and find the Reflect tool.ADOBE ILLUSTRATOR SYMMETRY TUTORIAL reflect tool

Don’t click and drag the object with this tool, even though it seems like the right thing to do because you’ll end up with half a clock going all over the show!

We want to be a bit more accurate about this, so we are going to place the point of reflection on the page where we want the object to reflect across. To do this, hold down the Alt key and click in the area that you want to reflect across. Illustrator will then give you an option box and you can experiment with other angle reflections such as horizontal or vertical.

If you switch on the Preview button you can see what you’re going to get. When you’re happy with what you want, click Copy (not OK).ADOBE ILLUSTRATOR SYMMETRY TUTORIAL average menu

We’ve now got 2 parts of our clock hand which we want to join together. Select the top 2 points using the Direct Selection Tool. If you were to go directly to Object – Path – Join it would give you a straight line between those 2 points – obviously not what we want for a nice sharp clock hand.

Therefore, go to Object – Path – Average
instead. This will move the 2 points on top of each other.ADOBE ILLUSTRATOR SYMMETRY TUTORIAL averageADOBE ILLUSTRATOR SYMMETRY TUTORIAL Join points

Once you’ve moved the 2 points on top of each others, you can then use Object – Path – Join.ADOBE ILLUSTRATOR SYMMETRY TUTORIAL Menue

Try this on the bottom part of the clock hand as well.

Remember to use the Direct Selection tool and not the Selection tool for both of these. Experiment with that too and see what you get!ADOBE ILLUSTRATOR SYMMETRY TUTORIAL CLOCK BASE

Mostly – just have heaps of fun with Illustrator.

Adobe Creative Cloud 2015 is here so see the video!

Adobe has introduced some new features in its 2015 release that enable one to work across multiple devices. Start your work on a tablet and then continue it on your desktop. There are also apps that integrate with the cloud that enable you to use your phone to capture colour and shapes.

 

DPS
Adobe also released a completely re-imagined Adobe Digital Publishing Solution (DPS) that will be available through their public beta program this week, giving you full access to the product until it is available for purchase later this summer. They have been working on this completely new, built from the ground up, DPS for about a year and it represents a sea change for companies that want to create amazing, content-rich apps that audiences love to use.

Adobe are also making DPS a core component of Creative Cloud for Enterprise (CCE). CCE offers all of the creative tooling and workflows that allow companies to leverage design as a quantifiable advantage over their competitors.

Tutorial: How to create a Zombie Infographic! Part 1

Guest starring a real ‘live’ zombie!

Warning! The zombie apocalypse is nigh! As designers you can help the public with an infographic to keep them well informed!

Tim kicks us off with the first part in a series on how to create a zombie infographic from the initial design and drawing, taking it into Illustrator and beyond! He covers using various drawing techniques, from pencil through to Illustrator with a bit of Photoshop as well.