Tim shows you what kerning and tracking in typography do and where to find them in Adobe Photoshop, Illustrator and InDesign. All this in just 30 seconds.
In this video, Tim explains how to find all the characters and symbols you need in type, by using the glyphs panel.
Tim explains what point sizes really are, in this easy to understand 30 second video. He also tells you how to use millimetres or inches in the font size window in Adobe Photoshop, Illustrator or InDesign and get the software to convert it to points automatically.
Convert Colour images to Black And White in Adobe Photoshop and get beautifully toned images. Tim from Red Rocket Studio shows you how to use the Black & White function in Photoshop Creative Cloud (CC) but it will also work in CS6.
Ever been confused about what the 3 main Adobe software apps actually do? Tim Wilson from Red Rocket Studio gives you the 30 second guide to all 3 – Photoshop, Illustrator and InDesign.
Everybody hears about megapixels from their smartphone camera to their DSLR. But what are they really? Tim Wilson from Red Rocket Studio explains all in just 30 seconds.
What is the difference between RGB and CMYK. Tim explains in 30 seconds.
Do’s and don’ts for professional looking marketing materials
1. Create impact with simple shapes
Colour shapes against the background helps to bring the message forward.
2. Do consider your materials
Depending on what the brochure is for, the material used can relate very well. Recyclable materials make your business look more environmentally friendly and ‘green’, while something more industrial gives an entirely different, blue collar feel.
3. Limit your fonts
Use easy to read fonts for simple and effective graphic design. The eye finds it hard to scan multiple typefaces, so stick to a simple collection of fonts.
4. Do use font families
Create visual uniformity by applying one typeface or font family to text. Use a font family that has a selection of variants, such as italic, bold, condensed, to keep options open.
Make sure every element has a reason to be in the design and keep the number of fonts, colors, shapes and frames to a minimum.
Use horizontal and vertical lines to correspond with other design elements for balance and proportion.
7. Don’t be afraid of white space
Create a fluid design by surrounding words with white space to let elements breathe. The application of space makes a design easier to read.
8. Align images
Aligning images with grids or frames makes a design look more professional.
Call Ally to talk about how we can train you in industry standard Adobe graphics software.
What happens to your brain when your creating?
Ever heard that creative people use more of their “right” brain, while more data-driven analytical people use their “left” brains?
See this interesting blog post on the Adobe website. (external link)