Tim shows you what kerning and tracking in typography do and where to find them in Adobe Photoshop, Illustrator and InDesign. All this in just 30 seconds.
In this video, Tim explains how to find all the characters and symbols you need in type, by using the glyphs panel.
Tim explains what point sizes really are, in this easy to understand 30 second video. He also tells you how to use millimetres or inches in the font size window in Adobe Photoshop, Illustrator or InDesign and get the software to convert it to points automatically.
Convert Colour images to Black And White in Adobe Photoshop and get beautifully toned images. Tim from Red Rocket Studio shows you how to use the Black & White function in Photoshop Creative Cloud (CC) but it will also work in CS6.
Ever been confused about what the 3 main Adobe software apps actually do? Tim Wilson from Red Rocket Studio gives you the 30 second guide to all 3 – Photoshop, Illustrator and InDesign.
Everybody hears about megapixels from their smartphone camera to their DSLR. But what are they really? Tim Wilson from Red Rocket Studio explains all in just 30 seconds.
What is the difference between RGB and CMYK. Tim explains in 30 seconds.
How to look great in your portrait
How are you going to look in your company’s next annual report, website or PR campaign? You might have a colleague with the latest camera equipment but to really look professional you need a specialist portrait photographer.
The 2 images of Katie below were taken in the same location with the same camera but the one on the right has had all the Red Rocket Studio expertise put into it.
Here is what you need to do to look good in your next portrait (even if it’s the iPhone selfie)
1. Think about what you are going to wear
Avoid tops with logos, band names or slogans unless they are part of your business. Thin stripes also don’t work well on camera and computer screens. Wearing something plain will look best.
2. Shiny skin
Just before your shoot, apply face powder. Guys if you don’t want to use powder, washing your face or using a facial / baby wipe will work well.
3. Your hair
Bring a brush and check your hair before your shoot.
4. Make up
This is your corporate headshot so you need to look how you want people to see you as and make sure it feels good for you. You want the image to be a good professional representation of yourself.
If others are used to seeing you in them, keep them on. If you only wear them for computer work, remove them as much as possible before you come to have your photo taken, so you don’t have marks on the sides of your nose.
If you are going to wear your glasses, ensure they are really clean. When you’re having your photo taken, make sure you push your glasses back as far as they will go. Often glasses just slip slightly down the nose and tend to cover your eyes.
6. Smile and Squinch!
Your smile needs to be genuine and as photographers we will try to make you smile naturally. Relax and think of things that make you happy! For a less smiley photo try to smile with your eyes but not your mouth. This is known as the “Squinch”. It gives a friendly open face without the overtly ‘happy’ look.
7. Final check in the mirror
Give yourself the once over before you have your photograph taken. Check ties are straight and neat, with no top button showing; necklaces haven’t slipped around; scarves are neat; hair and make-up are how you want them.
8. Lastly …
Relax and enjoy your shoot. We want to make you look good just as much as you.
Contact Ally to arrange to see how we can make you look amazing.
We present you and your business in the best possible light.
Do’s and don’ts for professional looking marketing materials
1. Create impact with simple shapes
Colour shapes against the background helps to bring the message forward.
2. Do consider your materials
Depending on what the brochure is for, the material used can relate very well. Recyclable materials make your business look more environmentally friendly and ‘green’, while something more industrial gives an entirely different, blue collar feel.
3. Limit your fonts
Use easy to read fonts for simple and effective graphic design. The eye finds it hard to scan multiple typefaces, so stick to a simple collection of fonts.
4. Do use font families
Create visual uniformity by applying one typeface or font family to text. Use a font family that has a selection of variants, such as italic, bold, condensed, to keep options open.
Make sure every element has a reason to be in the design and keep the number of fonts, colors, shapes and frames to a minimum.
Use horizontal and vertical lines to correspond with other design elements for balance and proportion.
7. Don’t be afraid of white space
Create a fluid design by surrounding words with white space to let elements breathe. The application of space makes a design easier to read.
8. Align images
Aligning images with grids or frames makes a design look more professional.
Call Ally to talk about how we can train you in industry standard Adobe graphics software.
What happens to your brain when your creating?
Ever heard that creative people use more of their “right” brain, while more data-driven analytical people use their “left” brains?
See this interesting blog post on the Adobe website. (external link)