How to look great in your portrait
How are you going to look in your company’s next annual report, website or PR campaign? You might have a colleague with the latest camera equipment but to really look professional you need a specialist portrait photographer.
The 2 images of Katie below were taken in the same location with the same camera but the one on the right has had all the Red Rocket Studio expertise put into it.
Here is what you need to do to look good in your next portrait (even if it’s the iPhone selfie)
1. Think about what you are going to wear
Avoid tops with logos, band names or slogans unless they are part of your business. Thin stripes also don’t work well on camera and computer screens. Wearing something plain will look best.
2. Shiny skin
Just before your shoot, apply face powder. Guys if you don’t want to use powder, washing your face or using a facial / baby wipe will work well.
3. Your hair
Bring a brush and check your hair before your shoot.
4. Make up
This is your corporate headshot so you need to look how you want people to see you as and make sure it feels good for you. You want the image to be a good professional representation of yourself.
If others are used to seeing you in them, keep them on. If you only wear them for computer work, remove them as much as possible before you come to have your photo taken, so you don’t have marks on the sides of your nose.
If you are going to wear your glasses, ensure they are really clean. When you’re having your photo taken, make sure you push your glasses back as far as they will go. Often glasses just slip slightly down the nose and tend to cover your eyes.
6. Smile and Squinch!
Your smile needs to be genuine and as photographers we will try to make you smile naturally. Relax and think of things that make you happy! For a less smiley photo try to smile with your eyes but not your mouth. This is known as the “Squinch”. It gives a friendly open face without the overtly ‘happy’ look.
7. Final check in the mirror
Give yourself the once over before you have your photograph taken. Check ties are straight and neat, with no top button showing; necklaces haven’t slipped around; scarves are neat; hair and make-up are how you want them.
8. Lastly …
Relax and enjoy your shoot. We want to make you look good just as much as you.
Contact Ally to arrange to see how we can make you look amazing.
We present you and your business in the best possible light.
Do’s and don’ts for professional looking marketing materials
1. Create impact with simple shapes
Colour shapes against the background helps to bring the message forward.
2. Do consider your materials
Depending on what the brochure is for, the material used can relate very well. Recyclable materials make your business look more environmentally friendly and ‘green’, while something more industrial gives an entirely different, blue collar feel.
3. Limit your fonts
Use easy to read fonts for simple and effective graphic design. The eye finds it hard to scan multiple typefaces, so stick to a simple collection of fonts.
4. Do use font families
Create visual uniformity by applying one typeface or font family to text. Use a font family that has a selection of variants, such as italic, bold, condensed, to keep options open.
Make sure every element has a reason to be in the design and keep the number of fonts, colors, shapes and frames to a minimum.
Use horizontal and vertical lines to correspond with other design elements for balance and proportion.
7. Don’t be afraid of white space
Create a fluid design by surrounding words with white space to let elements breathe. The application of space makes a design easier to read.
8. Align images
Aligning images with grids or frames makes a design look more professional.
Call Ally to talk about how we can train you in industry standard Adobe graphics software.
What happens to your brain when your creating?
Ever heard that creative people use more of their “right” brain, while more data-driven analytical people use their “left” brains?
See this interesting blog post on the Adobe website. (external link)
Tim shows you how to draw a simple logo from start to finish and then shows you how to redraw large brand logos like Twitter, Adidas, McDonald’s and Chanel.
The tools he is using are the pathfinder and shape builder tools with basic shapes like squares and circles.
Today we’re going to create a clock and I’m going to start off by making the hand using symmetry. Using the Pen tool I’ve drawn half the hand.
I now want to make a symmetrical copy to complete the clock hand, so with this object selected, go to the toolbar and find the Reflect tool.
Don’t click and drag the object with this tool, even though it seems like the right thing to do because you’ll end up with half a clock going all over the show!
We want to be a bit more accurate about this, so we are going to place the point of reflection on the page where we want the object to reflect across. To do this, hold down the Alt key and click in the area that you want to reflect across. Illustrator will then give you an option box and you can experiment with other angle reflections such as horizontal or vertical.
If you switch on the Preview button you can see what you’re going to get. When you’re happy with what you want, click Copy (not OK).
We’ve now got 2 parts of our clock hand which we want to join together. Select the top 2 points using the Direct Selection Tool. If you were to go directly to Object – Path – Join it would give you a straight line between those 2 points – obviously not what we want for a nice sharp clock hand.
Therefore, go to Object – Path – Average
instead. This will move the 2 points on top of each other.
Once you’ve moved the 2 points on top of each others, you can then use Object – Path – Join.
Try this on the bottom part of the clock hand as well.
Remember to use the Direct Selection tool and not the Selection tool for both of these. Experiment with that too and see what you get!
Mostly – just have heaps of fun with Illustrator.
Now you can create multiple design surfaces and states within a single document in Photoshop. Using Artboards, you can:
- Make each artboard a different size
- Easily lay out your artboards in a single document
- See all of your artboards in a single view so you get a bird’s-eye view of your designs at once
- Easily copy and share content between artboards
- Quickly export each artboard or all of your artboards
Many outdoor scenes have some amount of haze due to atmospheric conditions. Dehaze is a feature for removing haze/fog from pictures. It is based on a physical model that tries to estimate the amount of light transmission and how it varies across the picture. The user can then control how much haze to remove by adjusting a slider. This feature can also be used in the other direction to increase the amount of haze.